Mobiles...trailers, peddlers of all sizes and types

When "on the move" signs make advertising sense, MSI has a variety of products to direct, inform and attract attention.

In urban settings, compressed marketing corridors, during entertainment events and in parking lots MOBILE signs grab potential clients' attention and create interest.

Program

Mobile Signs (also called Peddlers in the industry) typically run on weekend days (Saturday or Sunday) but can be operated any day of the week. In many locations the trailer is stored on client property and picked up at the beginning of the weekend shift.

A driving (or peddling) shift is typically six hours. Each shift has scheduled breaks, including a lunch break (required at six hours). Standard hours are 10 a.m. to 4 p.m.; 11 a.m. to 5 p.m.; or 12 noon to 6 p.m.

The Area Supervisor checks on all service in their area including Mobile Signs. They perform evaluations and the client also has the opportunity to give feedback.

Choose the Right Products

Advantages	Example of good Uses
High Visibility: Traveling as part of the flow of city landscape, Mobile signs can travel distances and expose the public to information from a fresh perspective.	Drive Traffic: Attract attention and direct traffic to the location.
Messaging: Mobiles can be used as directional guides, informational tools in a strong "attention getting" manner.	Inform: Give information about local businesses where signing is difficult.
Eye-Catching: Catch the public’s attention as they travel urban or suburban corridors.	Restricted Areas: Use in urban or residential locations where directional signs or other directional advertising can’t be utilized.
Mobile: Mobiles can cover a fair distance in the identified marketing corridor with one sign.	Budget Stretcher: Use as an effective way to drive traffic and increase branding at a low cost per unit price.
Riders: Messages can be attached to Mobiles to allow flexibility of message on a periodic basis.	Integrated Marketing Strategy: Integrate aerials with other weekend directional products as traffic enhancements in the overall marketing strategy.

Risks and Opportunities

Every product has its best uses as well as disadvantages. Our clients should be aware of potential downsides of the products and how MSI addresses those when applicable.

Potential Issues & Disadvantages		The MSI Approach
Fees and Fines: Some communities restrict the use of mobile advertising and city ordinances make them subject to fees and fines.		The MSI Approach: MSI educates the client of the risks and associated fines.  Clients are responsible for all fines incurred.
Weather conditions: During stormy or windy conditions Mobiles should be stored to prevent unsafe riding or driving conditions.		The MSI Approach: The supervisor of the area checks in with the client every weekend in person or via phone. In addition, MSI operates weekend hotline phone number and email to address clients’ questions and issues.
Lost in the Crowd: Issues can arise during the weekend when many offices are closed.