About Folding Signs

Folding Signs are structures that are installed in highly visible areas where a sign presence during the working week is undesirable because of regularity restrictions. It is typically opened on a Friday evening or Saturday morning and then closed at the end of the day Sunday.

The sign is typically a wooden structure with posts set in concrete.

The sign face closes onto itself (i.e. folds). The sign face is three panels and the right and left sides fold to the middle, thus making the sign disappear.

It is usually placed on a site that is leased by MSI (ground lease paid for by client) or client's land.

The structure is owned by MSI.

Choose the Right Products

Advantages	Example of good Uses
Visibility: The size and height of the signs makes them very visible and easy for drivers to see. They are often compared to billboard advertising (outdoor advertising).	Highways and Byways: Visible to large volumes of traffic when placed on highways and byways.
High-Traffic Areas: Typically placed in high-traffic areas such as highways and byways.	Billboard Alternative: Can be used in areas where billboards are desired but can't be placed. Also, it is a much more economical alternative.
Hidden During the Week: The sign is typically folded during the week thus limiting the risk of sign ordinance citations.	Drive Traffic: Attract attention and direct traffic to the location.
Informational: Advertising of lifestyle copy is typically combined with basic directions.	Prequalify the Project: The inclusion of pricing and/or features helps prequalify the project for potential buyers.
Eye-Catching & Easy to Read: Well-designed signs catch passersby's attention and are easy to read with a simple, clear message.	Integrated Marketing Strategy: Integrate Folding Signs with other weekend directional products as traffic enhancements in the overall marketing strategy.
Snipes: Messages are easily added or changed with the use of "snipes."	Branding: Solidify brand and augment other branding efforts.
Variable: The formats can vary and include custom design and specific colors.

Risks and Opportunities

Every product has its best uses as well as disadvantages. Our clients should be aware of potential downsides of the products and how MSI addresses those when applicable.

Potential Issues & Disadvantages		The MSI Approach
Fees and Fines: The desired sign location may be restricted by local ordinances and are subject to feds and fines.		The MSI Approach: The signs are unfolded Friday evening or Saturday morning and closed on Sunday which minimizes exposure. In addition, MSI educates the client of the risks and associated fines. Clients are responsible for all fines incurred.
Vandalism: Signs can be damaged.		The MSI Approach: MSI attempts to place signs in the best possible locations and will repair the client owned sign quickly if damaged.
Locations Not Available: Ground leases my not be available for all desired locations.		The MSI Approach: The best possible locations are secured for clients. MSI maintains agreements on key locations even when there isn't a sign contracted.
Weekend Issues: Issues can arise during the weekend when many offices are closed.		The MSI Approach: The supervisor of the area checks in with the client every weekend in person or via phone. In addition, MSI operates weekend hotline phone number and email to address clients' questions and issues.